Spritzer Lunar New Year Activation
A vibrant celebration to ring in the Year of the Horse.
La Memoria Event brought Spritzer Bhd’s Chinese New Year activation to life at Pavilion Bukit Jalil, creating a vibrant celebration to welcome the festive season and ring in the Year of the Horse.
The activation featured appearances by singer DIOR 大颖 and influencer Jobroseph, drawing an incredible crowd for an energetic meet-and-greet session that filled the space with festive excitement.
Alongside the celebrity appearances, visitors enjoyed themed activities, thoughtfully designed interactive elements, and customizable giveaways — memorable moments that captured the joyful spirit of Lunar New Year.
At La Memoria, we specialize in crafting engaging brand activation and experiential marketing campaigns that bring brands closer to their audiences through meaningful, immersive experiences.