Round Lab at K-Beauty Festa
How do you bring a skincare brand’s identity to life in a hall of hundreds?
Most brands at an expo focus on making their booth look full — more products on display, more signage, more everything. Bigger tends to feel safer.
But Round Lab is not that kind of brand. And at Watsons Malaysia K-Beauty Festa 2026, La Memoria Event made sure the booth was not that kind of space either.
Instead of filling every corner, we designed an experience that breathed. Built around the Mugwort and Soybean Panthenol range, the space translated the calm, natural, skin-first quality of the products into an environment that felt just as considered. Visitors were not just walking past a booth — they were stepping into the brand.
And with games and surprises woven into the experience, the energy stayed warm, playful, and genuinely memorable throughout the event. Because a great booth is not just about looking good — it is about making people feel something and giving them a reason to stay.