Bioré Raya Café Takeover
How do you turn a Raya campaign into meaningful brand engagement?
La Memoria Event partnered with Kao Malaysia to bring the Bioré café takeover experience to life — inviting KOLs and content creators into a more intimate, content-driven setting that amplifies brand exposure.
Beyond the space, the experience was designed with purpose. Guests took part in a colour analysis workshop, gaining insights into personal image and discovering what suits them best, adding real value to the experience.
To further deepen engagement, interactive booths such as hand-drawn portrait photography and personalised embroidery handkerchiefs were curated, allowing each guest to leave with something memorable.
Because the most effective brand activations are not just seen — they are experienced, remembered, and shared.